Being in business is all about finding your niche, once upon a time companies could often rely upon clients coming to them, without having to do too much the work would flow and the cash register would ting happily every day, but not anymore!
The problem for printing companies all around the world is that they are all considered dispensable, they are commodities to be bought and sold at the lowest possible cost, they are loaves of bread on the same shelf with all the other loaves of bread which is a shame because every printing company has a different offering, they all have different strengths and attributes.